In time past, music and
acting were seen more as
passion rather than a
profession. However
today, it has gone beyond
passion and has become
not just a vocation but
also a money spinning
machine. The
entertainment industry
has put food on the
tables of these entertainers as well as
opens up other areas of
earning to them. Despite
the unending that debates
D’banj earns more than
Tuface and PSquare,
research details of
Nigeria’s top earners
PSquare
The singing and dancing
duo, Peter and Paul
Okoye, are unarguably
the richest in the
entertainment industry. They won the KORA award
for Best Africa Artiste
2010 and the award came
with $1m (N156m). Shortly
after that they landed an
endorsement deal with
Globacom
telecommunications worth
about N240m for four
years. As if that wasn’t
enough, they had one of
their greatest
international gigs and an
American tour of seven
cities, which earned them
a whopping $1m (N156m).
The duo built two houses
within six months valued
at N300m in the same
neighbourhood and named
it Squareville. They in
addition own a hotel and
two multi-million naira
factories in Jos among
other investments. The
bulk of their earnings
come from concerts and
endorsements. The duo has sold above 14 million
copies of their CDs since
2005.
Peter and Paul Okoye,
who together form one of
the biggest pop bands in
Africa, recently also,
confirmed that they have
acquired a home in the
city of San Francisco,
Northern California. D’banj:
Popularly known as the
‘Kokomaster’ or Mr.
Endowed, Dbanj is one
artiste that has got the
penchant for making
money. He certainly has
very strong passion for
business because Apart
from music, Mr. Endowed
has other businesses,
which include the Koko Mansion, a TV reality
show; Koko Lounge, an
upscale hangout in Lagos
and UK; Koko Foundation,
a charitable organization
and the recently-launched
Koko Mobile, under his
label Koko.
The bulk of his money
comes from endorsements
– his endorsement deal
with Globacom
telecommunications cost
N70m. He has a multimillion naira endorsement with
an energy drink, Power
Fist; a deal with the
makers of Virgin Colour
soft drink; and another
multi-million naira deal
with a popular jeweller .
He has a deal running into
millions with Chris Aire, as
the face of his watches
and another one with UAC
Foods. He collects between N5m and N7m as
performance fees for local
gigs; $80,000 to $
150,000 for African
shows; £40,000 to
£60,000 for UK shows;
and $50,000 to $60,000
for American shows.
Like Don Jazzy, D’banj
also bagged a recording
deal with Kanye West’s
G.O.O.D Music; this will not
only boost his career, but
also churn in more cash. D’Banj once said, “I work
hard so that money,
awards, endorsements,
bookings and kokolets
chase me.” He is
presently the owner of
(DKM) records, where
Davido is signed.
Tuface
Innocent Idibia, popularly
known as Tuface, who
was once a member of the
band, Plantashun Boyz, is
believed to be one of the richest entertainers in
Nigeria. He has two
platinum records in his
kitty and it is been
speculated that he is
worth over N1 billion.
This is by no means a
surprise as he has had
endorsement deals with
brands like Guinness,
from which he earned
N20m and also Airtel,which earned him N22m in
2012. He was also said to
have earned N30m from
the producers of Phat
Girls movie, and charges
between N4m and N5m
per show. The artiste has
invested heavily in real
estate and stocks, where
he earns big bucks. He
once said he was set to
recover all the wealth taken 4rm d africa.
Don Jazzy:
Michael Enebeli, also
known as Don Jazzy, co-
founder of Mo’Hits (now
owner of Marvin Records)
is reputed to be one of
the best and most sought
after producers in the
showbiz world.
At age five, Don Jazzy
already had eyes for the
microphone as he was
always in the studio. He
was a member of Good
Morning Kids, a group created by his father. Don
Jazzy is also known for
his business dexterity.
Genevieve:
She started her acting
career as a child actress
in the then-popular
television soap opera
“Ripples” at the age of 8.
She was also featured in
several commercials,
some of which included
Pronto beverage and Omo
detergent. In 1998, at the
age of 19, she made her debut in the growing
Nigerian film industry with
the movie “Most Wanted.”
As an upcoming actress,
trying to carve a niche
for herself, she went
through various minor
roles before her big
break.
In 2002, she starred in
the movie “Sharon
Stone”, and her fame
shot beyond the shores
of Nigeria to the rest of
Africa and several
European countries. One
can say that through the
buzz, Genevieve
reinvented the Nigerian
film Industry, introducing
Nollywood to the rest of
the world.
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